Hi, I’m Carol.

A Go-To-Market Advisor and Builder

Great products don't always make it to market the way they should.

Sometimes the market is moving too fast, or buyer behavior evolves, and the path forward isn't as clear as it used to be.

I help technology companies find their footing when the landscape shifts and transformation becomes unavoidable, that's when I do my best work.

At Microsoft, I defined what AI meant for work productivity before the market had language for it. At Zillow, I restored buyer confidence in home listing data accuracy. At Syndio, I repositioned the business and grew average contract value 27%. At Storable, I built the go-to-market strategy that enabled multiple high-stakes launches with revenue impact in a single year.

Alongside my advisory work, I'm building something I care deeply about. A learning tool designed to help students with learning differences achieve better academic outcomes. It's in stealth, but it's the kind of work that reminds me why I love being close to innovation.

  • "What stood out about Carol was her ability to move fast without losing judgment. She earned trust quickly, led through the hard moments, and ultimately took ownership of our entire launch strategy."

    —Heather Gileta, VP of Product Management, Storable, An EQT-Backed SaaS Company

services

  • Before you commit capital, I validate the market, the buyer, your highest-value segments, and your readiness to move. You walk away with your best path to market momentum.

  • Full cross-functional orchestration from planning through go-live. Every team aligned, every dependency tracked, every stakeholder informed.

  • When you're building something new, the market doesn't have language for it yet. I develop the story arc that connects what you've built to why buyers should care. Grounded in buyer behavior, meeting them where they are.

  • Senior PMM leadership without the full-time commitment. For companies that need a head of product marketing but aren't ready to hire one. Embedded leadership, team coaching, and executive-level GTM advisory structured as a retainer or project depending on what the engagement requires.

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