Go-to-market strategy that creates pull and market momentum, driving efficient growth.
Great products don't always make it to market the way they should.
Sometimes the market is moving too fast, or buyer behavior evolves, and the path forward isn't as clear as it used to be. I help technology companies find their footing when the landscape shifts and transformation becomes unavoidable.
Built for scaling B2B tech companies with a product that has outpaced their product marketing. Often a small team, earlier career PMM leaders, and no established function yet to match where the business is going.
Clarity on who it's for, why it matters, and the story that makes the right buyers lean in, across a single product or a whole portfolio.
I work back from your revenue forecast and timeline, so the launch strategy is built to hit that milestone, not just ship on time.
Finding what's quietly slowing traction, whether it's the muddy message, the wrong segment, or the missing enablement, and fixing the root rather than the symptom.
Your team, operating at the level the business actually needs. I help your product marketers find their unique strengths and build them into a repeatable way of working that creates sustained value for the organization.
Helping your team find and put AI where it gives them real leverage in the way they already work. Not AI for its own sake, but adoption that improves your PMM org's outcomes and efficiency.
You built a go-to-market playbook that worked. Then something shifted, the market, the buyer, the portfolio, and it stopped delivering. That moment is where I come in. I find what actually changed, then rebuild the strategy for where you are now, not where you were.
Diagnose what shifted. Customers, market signals, internal constraints, the real gap.
Design the foundation. A GTM strategy built for your business, realistic to activate.
Lead it, then tune it. Drive execution and adjust as the market keeps moving.
A few posts that capture how I see product marketing, leadership, and bringing innovation to market.
I'm an avid learner and a keen problem solver. Paired with two decades in tech, that's what makes me believe I can make an impact well beyond the boardroom. This work is the proof, and it makes me a sharper operator for the companies I partner with.
Helping women betting on themselves build the go-to-market fundamentals, and use AI as leverage, to move faster and waste fewer cycles.
Explore → Purpose-driven workAn edtech solution born from lived experience, helping neurodiverse students work with more independence and less cognitive load.
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Twenty years bringing high-value products to market, across Microsoft, Zillow, and growth-stage tech. Retail strategy to big tech to PE-backed SaaS. One constant the whole way, taking what a company has built and helping the market finally see it.
Now I bring that same muscle to the companies I advise, the venture I'm building, and the women I help bet on themselves.