I'm a strategist and a problem solver with a bias for impact, who loves bringing innovation to market.
Over twenty years bringing high-value products and services to market, across Office Depot, Microsoft, Zillow, and growth-stage tech. Retail strategy to big tech to PE-backed SaaS. One constant the whole way, taking what a company has built and helping the market finally see it.
Now I'm taking these same skills and helping
Agency in Motion
Workshops, rooms, and advisory work for women who are building something, whether that's a founder pressure testing an idea or an executive working out what comes next.
Explore →Purpose-driven work
An edtech solution born from lived experience, helping neurodiverse students work with more independence and less cognitive load.
Explore →"Some people explain technology but Carol stages it, makes it feel tangible, something you can imagine working inside your own business. That's an incredibly hard thing to do."
Orlagh Neary
Founder, The Quantum Links Group, former VP, Microsoft Quantum and AI Ecosystem Engagement
"What stood out about Carol was her ability to move fast without losing judgment. She earned trust quickly, led through the hard moments, and ultimately took ownership of our entire launch strategy."
Heather Gileta
VP of Product Management, Storable, an EQT-backed SaaS company
"I watched Carol skillfully connect the dots between company strategy, brand promise and the products we needed to deliver. She defined a throughline which allowed us to move faster, and with a clearer point of view."
Sarah Makar
VP of Integrated Marketing at Expedia, former SVP of Marketing at Zillow
A builder and strategist with range.
I think in systems, which means looking at the whole go-to-market at once rather than at one piece of it. The customer sits at the center of that, because that's where you find out whether the rest of it is actually working.
The other half is problem solving. I'm scanning for root cause, and what usually turns up is a gap between what a company believes it's delivering and what its customers expect to get, plus a few problems heading downstream that nobody has named yet.
It's the same work whether it's retail at Office Depot, AI at Microsoft, or a PE-backed company with four launches coming and no process to run them. People I've worked with tend to call it a throughline, which is a fair description.