When the old playbook stops delivering.
You built a go-to-market playbook that worked. Then something shifted, the market, the buyer, the portfolio, and it stopped delivering. That moment is where I come in.
The work
Fractional Product Marketing Leadership
A part-time VP of Product Marketing without the full-time headcount.
Project-Based Engagement
We scope one go-to-market problem at the start, so you know what it covers and when it's done.
Strategic Advisory
A monthly retainer for the GTM decisions, so you don't have to scope a project every time you need an answer.
AI Integration & Leverage
I find where AI gives your team back real capacity, build the workflow that does it, and hand it over so it runs without me.
The Launch Command Center, a launch readiness tracker built for the high-stakes launches that usually live in scattered spreadsheets until something slips. See it on GitHub
Position the product and define who it's for
Build the narrative and the messaging
Plan and orchestrate the launch
Unblock growth and adoption
Set the brand direction and build it
Put AI to work where it actually creates leverage
Over twenty years of getting product to market.
Listing update time cut by roughly two-thirds
Improved the customer experience around listings, Zillow's #1 brand perception driver.
Likelihood-to-recommend up twenty-five percent
Connected one AI feature to a wave of them across Office and landed the category narrative at Ignite.
$1.4M pipeline sourced on a single campaign
Anchored it in original research and defined the category before competitors could.
Four tier-one products launched in six months
Built the launch framework that did not exist, and drove transparency and the plan to mitigate revenue risk.