Drawing from unique experience across B2B and B2C, Fortune 500, high-growth, and early-stage tech companies, I take a customer-first approach to solving complex go-to-market challenges. This combination allows me to identify patterns, anticipate roadblocks, and create innovative solutions that drive clarity and growth through rapid expansion.

Common challenges I help solve:

  • Fragmented product portfolios making it hard for customers to buy

  • Unclear market positioning

  • Misaligned go-to-market execution across teams

  • Complex buying processes slowing down sales cycles

  • Companies managing multiple acquisitions who need to align GTM strategy across their product portfolio

  • Growth-stage companies facing slow product adoption due to complex portfolio messaging

  • Companies needing to transform their GTM approach to expand into new segments

I work with:

Services

    • Segmentation and targeting strategy

    • Product positioning

    • Packaging strategy and pricing alignment

    • Cross-sell/upsell pathway development

    • Strategic brand consolidation recommendations

    • Multi-channel activation strategy

    • Cross-functional orchestration & alignment

    • Change management planning

    • Integration planning for GTM teams

    • GTM effectiveness assessment

    • Initiative prioritization and planning

    • Quick-turn strategic consultation

    • Recommendations for optimization

If your company is at a stage of growth where you are experiencing rapid expansion that is creating go-to-market complexity, I can help.