I take a systems thinking and market led approach to solving complex go-to-market challenges. Drawing from experience at industry leaders like Microsoft and Zillow, I blend enterprise rigor with startup agility. This allows me to identify patterns, anticipate roadblocks, and architect solutions that drive clarity and growth.
Market validation for new market entrance or product expansion
New market testing
Segmentation strategy development
Positioning and messaging strategy
Go-To-Market strategy development and channel alignment
What I Offer:
Companies looking to validate segment or product expansion before heavily investing
Companies facing slow product adoption due to complex portfolio positioning and messaging
Companies looking to align their positioning with in market activation